Our Books
Three books on building brands, written by our VP of Marketing.
Laura Busche, Ph.D., co-founded Ozone Group and wrote Lean Branding and Powering Content for O’Reilly, and Brand Psychology for Routledge. Each one is summarised below, with a link to buy your copy on Amazon.
About the author
Laura Busche, Ph.D.
Laura is co-founder and VP of Marketing at Ozone Group, where she directs the brand work our members receive. She holds a doctorate in psychology, a master’s degree in design management and a bachelor’s degree in business administration.
She has mentored more than 150 startups on lean brand development, worked with Groupon, National Geographic and Creative Market, and her client list includes Dribbble, Webflow, Domestika, Magmic and Littledata. Read more at laurabusche.com.
Lean Branding
Creating Dynamic Brands to Generate Conversion
Most founders build a product first and a brand never. Lean Branding is the practical toolkit for building your own: over 100 do-it-yourself branding tactics, cases from real startups, and step-by-step instructions for 25 essential brand assets, from your logo to your demo-day pitch.
It applies the build-measure-learn loop to your brand, so you test your story with real customers before you spend on it.
What is inside
- More than 100 do-it-yourself branding tactics you can run without an agency.
- Instructions for 25 brand assets: logo, tagline, landing page, pitch deck, social profiles and more.
- A method to measure whether your brand is converting, and what to change when it is not.
Used by teams at LinkedIn.
Paperback and Kindle. Opens amazon.com in a new tab.
Powering Content
Building a Nonstop Content Marketing Machine
Most content plans die after the third post. Powering Content shows you how to build a content engine that keeps producing: the story, the copy, the design and the calendar, with exercises, templates and checklists in every chapter.
It also includes nine interviews with the content teams behind Bustle, Buffer, Zapier and other companies that publish every day and still grow.
What is inside
- A seven-step method for content SEO, with keyword research exercises you can finish in an afternoon.
- Templates for your editorial calendar and content personas, plus 14 headline hooks that make titles worth clicking.
- Checklists for content inventories, audits and quality checks, so the machine keeps running when you are not looking.
On LinkedIn’s top 20 books for marketers.
Paperback and Kindle. Opens amazon.com in a new tab.
Brand Psychology
The Art and Science of Building Strong Brands
Why do people choose one brand over another that does the same thing? Brand Psychology brings together theory and practice from psychology, design and marketing to explain the behavioural science at play whenever a brand is built and communicated.
Each chapter pairs findings from academic consumer-behaviour studies with real cases and visual learning tools: infographics, worksheets and timelines you can apply to your own brand.
What is inside
- How to apply brand psychology, social learning and persuasion, identity design and sensory branding to attract and keep your ideal customers.
- Brand stories, archetypes and growth strategies, from the first chapter on the world of branding to brand relationships and memorable brand experiences.
- Brand portfolio management: extensions, architecture and rebranding, for when the brand outgrows its first product.
Written for brand managers, marketers, designers and founders.
Opens amazon.com in a new tab.